Welcome to 








We are a community of hustlers, working together to be bolder, and better equipped to chase our dreams and live life to our greatest potential.


Hello Femme-Fam! Whether you’ve been along for the ride since the first Femme-Brain post or are just landing here, I want, first, to thank you for visiting and to share with you the “why” behind this outlet. If you’ve perused the About page, you can get a feel for who I am aiming to serve and the core beliefs that fuel my desire to create genuine connection and value for women who are pursuing something that lights them on fire. I am SO passionate about women, and business, and women in business, and building communities of strength and support, and living to your fullest potential, and creating evidence of your own abilities, and challenging yourself, and listening to those little passions that keep you up at night, and sharing knowledge and inspiration, and developing the people around me. If it feels like I’m talking fast, it’s because I am, because nothing gets me more amped than watching someone lean into her deepest passions, tap into her potential, and create something beautiful in the process.

Have you ever heard the concept of a “Blue Flame“? I first learned of it several years ago and it rocked me to my core and continues to rock me still. Your blue flame is essentially the happy intersection of where your talents and desires meet. It’s where passion and ability come together and form the what, why, and how of your life. Pretty cool concept, right? That you can somehow tap into what you want to do with what you can do to create a harmony that allows you to live your life oriented toward your true purpose. If that sounds a little floaty for you, I get it. I thought the same thing until I really understood that a blue flame is not the belief that you can be an award winning opera singer when you can’t even carry a tune. Rather, it’s combining the talents you already possess with an outlet that uses those talents to their fullest extent. If you don’t immediately know what your blue flame is, that’s ok! There are lots of ways to hone in and get clarity (you can start here).

Here’s the thing, and it’s a hot take but hear me out – I do think we’re all special snowflakes. Not in the “everyone gets a trophy for participation” kind of way, but in the “we all have specific talents, perspectives, motivations, and ways of connecting that make us uniquely and inherently valuable” kind of way. Hear me when I say that if someone can achieve something, it’s achievable. Period, full stop. Not just by that one someone but by all kinds of someones and the key is simply figuring out the formula that gets someone from her starting point to her chosen destination and then sharing what is learned in discovery along the way.

Originally this space began as a place to keep the notes I would take from conversations with mentors/entrepreneurs/women who inspired me, so I could revisit them time and again. Living in NYC, I saw such an opportunity to connect with women whose experiences covered the spectrum from budding professional to successful business executive or badass entrepreneur. I began reaching out to women who inspired me or interested me and asking to grab coffee just so I could hear their stories and the nuggets of wisdom they picked up along their journeys. What I learned is that people are fascinating and every single soul I came in contact with had something to teach me. I quickly realized that a common thread in every single woman’s story is that she was supported by others at some point in her journey and that support helped her get a little further a little faster. Whoa. What if I could create a resource for sharing those little nuggets with others who may not have the same access I have (or the same level of comfort in grilling someone on her story) to women who are leaning into their blue flames and creating stories that change lives? I could create a network that connects the people who know and want to share with the people who want to know and are eager to learn and THAT could change the world, in some small way.

My vision was simple:
Honing Your Blue Flame + The Wisdom of Someone Who Has Been Where You Want To Go = Life Changing.

Enter: Femme-Brain.

Nothing brings me more joy than providing someone with value that positively impacts her life. I’ve always been the friend that will share my favorite lip balm recommendation or send the link to a podcast episode that really moved me, so it felt natural to me to create a space to do that on a greater scale for a niche of women who are exploring a journey of personal and professional growth.

I love to ask questions – so many questions, I can be exhausting in my curiosity (fully own that) – and I love to connect with people and make them feel seen, heard, and cared about. I love to learn and I believe in the very fiber of my being that I can learn to do anything I put my mind to learning – and if I can, that means you can, too.

So, if you’re interested in growing as a person, growing as a professional, starting or scaling a business, having all kinds of research on all kinds of topics aggregated for you and tied up with a bow: you’ve landed in the right place. I promise to share tid bits of wisdom and knowledge that I learn, actionable insights that work, and inspirational stories to tactically add value to you in your pursuit of greatness. Thank you for coming along on this wild ride!

Xx, Erin

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One of my resolutions in 2019 was to be more intentional in two specific ways: 1) creating/allowing/causing less waste and working to preserve this big, beautiful world of ours in any small way I can (except paper straws. I just. I can’t.) and 2) being more intentional about when and where I spend my money. That means choosing to support companies whose missions and products are and do good.

In the spirit of honoring BOTH of those resolutions, I’ve rounded up some of the companies I have and will continue to support for their commitment to sustainability, to supporting their communities, to lifting up and supporting women, and to creating really great, high quality products that are worth your hard earned cash. This year, I hope you’ll consider crossing off your holiday shopping list by supporting businesses that are doing good with your investment.

  • ABLE – this ethical fashion brand had me at “hello”. Comprised of a 95% female staff, their mission is to create high quality jobs for women in developing countries that offer a fair wage and deliver super high value products. The single coolest thing about their company is that they publish their lowest wages to provide accountability of fair compensation both within their own company and the fashion industry as a whole. So inspiring. I’ve long loved this denim jacket and have been eyeing these fab leopard print mules for approximately 12 months.
  • Kate McLeod: The Body STONE – Kate’s commitment is to “intentional manufacturing”, or knowing and seeing every single ingredient that goes into her products. I stumbled on the Body STONE in the midst of months of back-to-back travel, when I was sick of running out of tiny bottles of hotel lotion and wanted a portable product that actually hydrated my supah dry, airplane ruined skin. I figured a solid formula would be the perfect solution. These solid lotion “stones” are an absolute game changer for dry skin (and TSA friendly!) and check every box on the clean, safe, and sustainably-made scale. One of the top items on my gift list, no doubt.
  • Everlane – a leader in the sustainable fashion space, Everlane’s whole schtick is Radical Transparency at a fair price. They commit to high quality closet staples that are ethically sourced and produced and – I can say from personal experience with more than a handful of years-loved items – they deliver on that promise. Special shoutout to beautifully versatile basics like this Alpaca sweater and this washable and affordable and beautiful and recycled cashmere. And if you’re in the market for your go-to denim brand, you’ve found it. You’re welcome.
  • Golden Coil – there are two types of people in this world: the ones who use a paper planner and everyone else who should be. As a proud member of the former, I was tickled pink to finally find the solution to a planner that fits exactly what I’ve been searching for. Year after year, I try to make the pre-templated planners out there work for me and year after year I’m basically shouting DON’T PUT ME IN A BOX. Gah, anyone else have this issue?! Enter: Golden Coil, the perfectly customizable planner that removes all the anxiety of having to choose the creative design of your planner (please don’t make me choose the colors and shapes and text styles and stickers. Please.) and allows you just to customize the meat of the pages, so that you have a layout and format that works for your planning style. They have all kinds of different calendar, lifestyle, goal-related, etc. templates that you can choose based on how you like to plan. Not joking, as soon as I stumbled on this brand, I reached out to the two badass ladies who run the company and was like “please give me your address so I can send you a basket of mini muffins and a bottle of champagne because you are life-savers.” This is your answer to planner-related prayers.
  • Cocokind – if I had a dollar for every time someone has asked me about the “glue stick” I’m applying to my lips and under my eyes… But seriously, Priscilla Tsai – an absolute rockstar in her own right – has cornered the market on affordable, effective, and approachable clean beauty. Please follow her on Instagram for your daily dose of realness and immediately add a MyMatcha stick to your ride-or-die rotation for every moisturizing need. I keep this little wonder stick with me at all times and use as a lip balm, under my eyes to avoid dryness, and on the tops of my cheekbones for a natural, dewy highlight. I’ve repurchased this product more than 10x and have gotten several friends hooked on it as well. Honestly, she doesn’t have a single bad product in her lineup (and and and she usually has some killer Holiday packs that make A+ gifts) – you can’t go wrong.
  • Aurate – ethics (or lack thereof) in fine jewelry development has been something that’s bugged me for a long time. It’s why my wedding set is a sapphire, not a diamond, and it’s a huge part of why I am so supportive of NYC-based Aurate. As if their high-quality pieces, fair pricing, and timeless designs, weren’t enough to make you swoon, the company completely shook-up the fine jewelry marketplace with their approach to ethical production and a commitment to giving a portion of each sale to promoting literacy for children across the US. I truly can’t say enough good things about their mission and the pieces they produce – keep an eye out, they typically have a killer Black Friday/Holiday sale!

I hope these incredible companies inspire you to shop small, sustainable, and ethical this holiday season! Tag us @femme.brain when you support one of our faves!

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